Downtown Atlanta was once the center of the city’s cultural and economic life, but decades of decline left much of it underused. Now, a $5 billion redevelopment project known as Centennial Yards aims to transform a 50 acre site called the Gulch into a new hub for housing, entertainment, and business.

With the 2026 FIFA World Cup approaching and billions at stake, the project raises a central question: can this effort restore lasting vitality to the heart of Atlanta?

An NBA Owner, Music Stars and Athletes Team Up for a $5 Billion Atlanta Bet: https://www.bloomberg.com/features/20… The Centennial Yards project aims to transform a long-stalled site, with a coalition that leaned on local Black leaders to get it done. #Economy #RealEstate #Atlanta

John Hope Bryant — founder of Bryant Group Ventures, Operation HOPE, Inc, publisher of the Bryant Journal and author of his 7th book Capitalism for All: Inclusive Economics and the Future Proofing of America, now a bestseller.