The NFL is a business unlike any other in America, and very few people get to see how it runs from the owner’s chair. This week one of them sat down with me.

Jed York is the CEO of the San Francisco 49ers. In a rare and candid hour he walks through the league’s financial model, what it took to build Levi’s Stadium, and how a franchise decides where it stands on the hard questions. Yes, we talk about Colin Kaepernick, and Jed does not dodge it.

We also get into the part of this story I am proudest of: how Operation HOPE found its way into the NFL, and why Jed believes a team’s commitment to economic empowerment is part of the job, not a side project. He leads with empathy and a long view, and it shows.

Whether you love football or just love a good business, this is a master class.

🎧 Listen now — wherever you get your podcasts, or simply click below.

▶️ Prefer to watch? The full conversation is on my YouTube channel.