Last month, Walmart asked me to do a signing for my book, Capitalism For All: Inclusive Economics and the Future-Proofing of America, at their new store opening in Celina, Texas. The actor Anthony Anderson and I signed books, talked about the future of America, and I left wondering: Why Celina? What made Walmart choose this particular exurb outside Dallas for a major store opening and author event?

Last week, the Census Bureau answered that question. And it revealed something much bigger than why one retailer chose one Texas town.

Read the full TIME OpEd Ideas piece here.

John Hope Bryant — founder of Bryant Group Ventures, Operation HOPE, Inc, publisher of the Bryant Journal and author of his 7th book Capitalism for All: Inclusive Economics and the Future Proofing of America, now a bestseller. Bryant was recently named a member of the Forbes 250.